The episode spotlights the controversial subject of online profiling, whereby Internet ad server companies, such as DoubleClick and Engage, track Web surfers in order to strategically target banner ads and site content, as well as to help sites keep a running count of visitors.
On Sept. 15 The New York Festivals announced a new judging system, whereby Grand Jury judges are now allowed to flag a suspected scam ad by checking a box when viewing an entry online.